Case study · Client project
A custom jewellery store with GST invoicing and automated WhatsApp order updates
Embliss is an Indian jewellery brand selling waterproof, tarnish free and hypoallergenic everyday pieces online. We designed, built and continue to run their custom store, from the storefront and checkout to invoicing, shipping and customer messaging.
Visit embliss-official.com- Client
- Embliss
- Industry
- Jewellery e-commerce
- Services
- E-commerce, Custom Software, Automation
- Platforms
- Web storefront, Admin panel, Staging site
- Timeline
- Ongoing partnership, 2026
- 8
- Automated WhatsApp customer flows live
- 5.0
- Google rating, shown live on the homepage
- 30 day
- Rolling sessions so customers stay signed in
- Staging
- Every change signed off before it goes live
Embliss sells everyday jewellery across earrings, necklaces, rings and wristwear to shoppers across India. Most customers shop on their phones and expect the same experience as large marketplaces: quick browsing, easy checkout and updates on every order.
- A fast, mobile first store that feels premium, not like a template
- GST compliant invoices on the brand letterhead for every order
- Automatic customer updates from payment to delivery
- Coupons, wishlists and returning customer convenience to lift repeat orders
Off the shelf store builders could not produce proper GST invoices on the brand letterhead, track coupon usage reliably or keep customers informed without the team sending messages by hand. Every order created manual work, and abandoned carts were simply lost.
- 01
Discover
Mapped the full order journey with the founder: browse, cart, checkout, invoice, ship, deliver, review.
- 02
Design
A clean storefront with 4:5 product imagery, a phone first checkout and a simple admin for the team.
- 03
Build
Custom storefront and admin, payments, invoicing, shipping sync and WhatsApp messaging, tested on a staging site.
- 04
Run
Ongoing improvements shipped through staging for sign off, from checkout rework to invoice redesign.
Feature breakdown
Storefront and catalogue
01- Category and sub category listings with infinite scroll
- Product cards with image carousels, swipe on mobile and hover on desktop
- Clean product URLs and consistent 4:5 product imagery
- Live Google reviews on the homepage with a curated fallback
Cart and checkout
02- Phone first checkout with OTP verification, no separate login page
- Saved addresses with autocomplete and prefilled details for returning customers
- Guest cart and wishlist that merge into the account at login
- Welcome coupons with usage tracking and online payments
Customer messaging
03- WhatsApp updates for confirmation, shipping, delivery and returns
- Abandoned cart reminders at 30 minutes and 48 hours with a cooldown against spam
- Feedback requests with a Leave a Review button after delivery
- Email confirmations with the invoice attached
Orders, invoicing and admin
04- GST invoice PDFs on the brand letterhead that flow across pages for large orders
- Automatic CGST and SGST or IGST based on the delivery state
- Shipping partner integration with automatic status sync
- Admin for products, drag to reorder galleries, coupons and orders
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